Summary report

Reporting is a critical component of your email program. It helps you measure performance, diagnose issues, and continuously improve engagement.

MX18 provides you with an easy-to-access summary report view directly in your dashboard, offering a high-level overview of your email activity.

What is the summary report?

The summary report gives you a day-wise snapshot of your email metrics across all campaigns, including delivery and engagement events.

This is ideal for performance monitoring, campaign comparisons, and overall deliverability analysis.

Each entry in your summary report includes the following fields:

Field	Description
Date	Reporting date (YYYY-MM-DD)
Requests	Number of emails submitted to MX18
Processed	Emails accepted by our system for delivery
Delivered	Successfully delivered emails to recipients' mailboxes
Opens	Total open events (including multiple opens)
Unique Opens	Unique recipients who opened the email
Clicks	Total click events on links
Unique Clicks	Unique recipients who clicked at least once
Unsubscribes	Number of recipients who opted out
Bounces	Failed delivery attempts
Deferred	Temporarily failed emails (ISP-related delays)
Spam Reports	Complaints reported by recipients via feedback loop
Dropped	Emails not attempted due to suppression or policy issues

📍 For definitions of these events, visit the Events Tracking section.

MX18 stores summary stats indefinitely, so you can always access historical performance.
Download reports as CSV directly from your dashboard for custom analysis or archiving.

To view your summary reports:

If you have questions about report formats, missing data, or need custom reporting:

Reach out to us at support@mx18.com
We can help you build dashboards, connect data to BI tools, or debug reporting anomalies